Many brands have tried and failed (miserably) to market their products and services to teenagers. This tends to be the result of woefully out-of-touch 40-somethings attempting to #relate to #teens, often resulting in hilarious or cringeworthy advertisements.
To those who the message is being targeted, the advertisement simply
feels forced, like the marketer was trying much too hard to relate to a generation they truly know nothing about. It's essentially one
age cohort attempting to speak "in the language" of another age cohort, which rarely works out. Children and teens make up a HUGE segment of the market, with parental yielding raking in hundreds of billions of dollars, to teenagers who have expendable income, and can afford to buy needless, material items. Here are some examples of failed marketing attempts from one generation to another.
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| Ad for razors by Venus. No teenager texts like this, and this conversation sounds very artificial (because, well, it is!) |
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| While this isn't a marketing message, Newt Gingrich's out of character tweet is a cringeworthy attempt at looking trendy, cool, and with-the-times, through the use of hashtags and abbreviations. |
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| Using memes in marketing isn't cool, Whataburger. Especially if you use them incorrectly. |
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| Not one human being on this Earth actually communicates this way. Not one. It's an attempt at marketing this coffee product to teens, which the marketers seem to believe actually text each other in this manner. |
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