Chapter 1: Consumption In My Everyday Life
I spend too much time shopping online. Being a part of one too many consumption communities, following one too many social media influencers and being surrounded by other materialistic consumers has had a profound impact on me as not only a consumer, but as a person. It often takes much, if not all, of my willpower to tear my eyes away from my phone screen and remember that although I'd love to spend an entire paycheck on a pair of boots , I have rent to pay and food to buy. There are many outside factors that influence my purchase decisions. With the prevalence of social media, online advertisements and other forms of marketing directed towards me, a single consumer within a larger demographic, I sometimes feel lost when trying to think through a potential purchase. Advertisements on social media are precisely tailored to each individual consumer. I visited FWRD once to browse through a sale. Now I see ads for the items I scrolled through each and every time I log in to Facebo
